Gender stereotypes are generalizations about the roles of men and women. They are inaccurate and simplistic attributes assigned to each gender, not taking into consideration that each individual is different, regardless of gender. In other words, stereotypes are assumptions based on gender. A couple of examples of common stereotypes are, assuming that women are not politicians or that all men love sports.

Entertainment and news media have a huge role to play in how women and men are portrayed in society. They have an effect on cultural ideas of beauty and the role of women. These stereotypes influence the social development of women, especially when they are portrayed as objects or victims. There is a pressure on women to have perfect bodies and perfect personalities. Thus, media shapes unrealistic expectations about women, in the minds of the general public.